One of the most fascinating things about watching someone speed reading is the rate at which their hand glosses over the material they are reading. It moves so quickly and for the average reader, it seems as
though it’s moving much too fast for the person to be absorbing any part of [...]
Speed reading is not just a parlor trick you can use to impress your friends and family. For many it’s a necessary tool for managing time and information in the fast-paced business world, and for many others, specifically students, it’s the only way to get through reading-heavy class loads. The practiced speed [...]
Marketing writing is a form of marketing copywriting where the writer wants to promote an item or service. It can also be in the form of an article swaying a person either for or against a particular subject. A great example is a consumer group writing about the harmful effects that cigarette smoke, both first [...]
When you are thinking of applying for a new job, the skill of cover letter writing is really worth taking a close look at because there are many people out there who spend a tremendous amount of time and effort perfecting their resume, only to speed through the process of cover [...]
Students, professionals, academics and anyone who is actually planning on applying for a new job can benefit from curriculum vitae writing tips. A typical curriculum vita, which is often referred to as CV, differs slightly from a standard resume because it contains substantially more information than just your education and prior [...]
A white paper is usually a 5-15 page document used to educate industry customers about your company, its products or services. It lets the reader know why they should choose you and your company and that you have the products or knowledge to solve their problems, current and future. A white paper should explain what [...]
Study your audience
The Cardinal Sin in all business writing is to be Boring! So you have to start with something that will interest the reader, your audience. The cimoany financier needs to know why he should spend his money with your company when another is offering a similar product for half the price. The development [...]
A major stumbling factor is the limitation of the language we use. Some languages are more descriptive than others while others use the same word to describe many different situations.With this in mind we can see that some oral languages relate thought better than others, though none of them can claim to [...]
Most days just go by and we do not have to give much thought to the process of vocalising our thoughts. If we want to eat we say so, if we want to go to work/school we say “I want to go to work/school”, easy thoughts to transmit and receive, no need [...]
Research has been carried out into these phenomena using the science called “Neural Linguistic Programming’” and some remarkable discoveries so far on why sometimes thoughts seem to have trouble passing from the transmitter (the person talking or writing) to the receiver (the person listening or reading) without distortion.
They have determined that [...]
