Does Marketing With Articles Work?

Some entrepreneurs feel they can whip up a 500-word article, submit it to multiple free article publishing sites and just sit back, while the traffic streams in. However, professionals who’ve made it to the first page of Google’s search results know that marketing with articles entails so much more. You need to know what keywords will bring — not just traffic — but targeted traffic to your page. You’ll also need to know how to use links to your advantage. You will have to realize that submitting the exact same article to many sites can negatively impact your Google rating. You’ll also need to understand how affiliate marketing, linking, press release submission and other tools work along with your article business marketing to create a strategic plan for success.

In one case study, a business owner created a 25-page niche website, with each inner page created around one target keyword phrase, for which a promotional article was created. Each article (including back-links in the “About the Author” resource box) was also submitted to directories like www.ezinearticles.com and www.goarticles.com. He also got linked up with an affiliate network of 10,000 sites that trade one-way back-links as well. After eight months, there were 2,600 unique visitors and 650 returning visitors each month. This number continued to grow steadily to 5,315 in August and earned the owner $180/month in revenue through AdSense. As you can see, article business marketing really works!

In another example, Danforth Diamond outsourced their targeted article marketing to another firm that specialized in copywriting and search engine optimization. Their main focus was a new metal they were selling called palladium. So this marketing company wrote a landing page for “palladium jewelry,” an additional article about palladium and why it’s good for jewelry (which was distributed on article submission sites), a press release about Danforth Diamond’s palladium and blog posts about palladium. Focused link building with keywords like “palladium,” “jewelry” and “rings” were also part of their overall marketing strategy. After a few months, marketing with articles had really paid off. They moved from virtual obscurity to a #3 Google ranking for competitive search terms like “diamond engagement rings” and “engagement rings.”

Marketing with articles is best left to the professionals. If you enjoy writing and have a knack for it, then consider creating your own blog instead. Even if you are a proficient writer, you will need someone with an in-depth knowledge of online marketing strategies, keyword research, keyword density, link building, affiliate marketing, submission of articles, press release writing and copywriting that presents a “call to arms.” Writing for enjoyment and being able to write marketing articles to sell are two very different things, after all.