Quick Guide To Article Writing

Article writing is a valuable tool that businesses use to grow. You can publish these articles on your own website, which shows search engine bots that you have unique, compelling, freshly updated content that uses all the right keywords. You can also publish these articles on third party article submission sites, which provide you with inbound links and shows that there is distinctive value on your page. The content of your articles should show readers that you’re knowledgeable within your field and should get readers excited about the products or services you specialize in. Then, when it’s time to buy, readers will click on a link to your page and find instant gratification!

Most article publishing sites offer their own writing and submitting guidelines. Generally speaking, the best article submissions are 400-500 words and contain one or two well-researched keyword phrases. The best keyword phrases are location-specific for small business contractors, realtors, retail stores and other companies. For instance, “Atlanta carpet cleaners” is a better term than just “carpet cleaners.” Additionally, the density of your keywords is relevant too. In the past, web users would occasionally find sites with a hodgepodge of nonsensical words strung together. Today’s search engines are much smarter and demand that relevant content be published, not just strings of useless keywords. Your tone should be engaging, written in second or third person, and informative. Try to tie industry news, recent studies and current events to your articles.

It’s also important to note several common article writing blunders. Perhaps the most common is the failure to proofread an article for spelling, punctuation and grammatical errors. This can really kill your articles! Once a reader sees an obvious error, they’re gone, never to return, and in the meantime you’ve managed to destroy any credibility you had hoped for. Another error is an author’s tendency to over-hype a product or service. People don’t like to feel as though they’re being treated as mindless consumers. Save all your promotion for the box at the end and instead, focus your efforts on submitting articles that educate the reader on their chosen topic.

Article writing is best left to the professionals. While you’ll find many generic, poorly-written article promotions, you want yours to stand out. You want an article that not only attracts and interests readers, but one that also drives people to buy in a very subtle way. Search engine optimization can easily be a full-time business. Most business owners don’t have the time to run diagnostic tools to see how much traffic is visiting the site, where they’re coming from, how many are buying, or which pages are scaring people off, etc. Optimizing your homepage can be tricky too, since Google is always creating new algorithms to determine which sites contain the most value for users.