Write A Good Marketing Article?

Article submissions are a great way to grow your business online; that much is clear. Yet many people just like you are wondering, “What makes a good marketing article anyhow?” We are taught to use bold action words in sales copy. We are trained to present a problem and a solution. We are instructed to use an engaging second-person tone directed right at the consumer. These are all true. However, what you don’t want to do in your article writing is to seem desperate by pushing the sale. You want your article to appeal to a person who is seeking information, first and foremost. When that person feels comfortable enough, he or she will make a purchase. If your article has been particularly compelling, the subtle link to your page will be clicked and a sale will be made.

To understand what makes a good marketing article, you must first consider the similarities and differences between writing for print publications and writing for online mediums. Magazines and newspapers have hundreds or thousands of subscribers who will flip through the pages each week or each month, regardless of what’s there. Headlines can be witty and coy. On the other hand, internet marketing articles need to seek out an audience by using more direct headlines to attract search engine attention. Magazine and newspaper articles often have to write to certain editorial standards, with advertisers in mind. Online writing instead appeals directly to the readers, aiming to inform them, which will ultimately make them feel more comfortable with upcoming purchasing decisions. The attention span also varies greatly with print versus online writing. While someone may read 5,000 words in a magazine, 500 words is a more appropriate length for internet copy — and paragraphs should be shorter, rather than longer.

A good marketing article is written with search engine optimization in mind. Research dictates that most consumers have no idea which brands they prefer when they come to Google to search for something. They’ll type in phrases like “inexpensive digital camera,” “real estate agent in Seattle Washington” or “best article marketing company” to find what they’re looking for. To win these consumers over, you need to base your content around what they’re searching for. An invaluable tool is Google Adwords, which will list the most frequently searched keywords, useful variations and keyword popularity. If this all sounds like Greek to you, then perhaps you should speak with a qualified SEO article marketing expert.

Lastly, your marketing article should provide new information in an entertaining way. To do this, you should be scanning Google news headlines or other blogs to see what people are talking about. For example, if you are selling digital cameras and you hear a report that people are cutting back their spending on consumer electronics due to the recession, then you might want to write an article about “cheap digital cameras” or “inexpensive cameras” to draw in that target market. If people seem to be interested in “product safety” or the “green revolution,” try to relate your products or services to those topics. The best free articles have an engaging tone and use second-person narrative to actively engage the reader. You may also choose a more detached, professional-sounding third person perspective, but rarely should first person “I/my” be used.