I know a preacher that can burn any pulpit down within an hour. His sermons cause the greatest stirs and responses in his audience and he really can keep his congregation awake. But there is one tiny problem. Ask many of his listeners what they think about his sermons and they’ll quickly respond with only words of acclamation. Follow that questions with a request for what the sermon was about and you’re met with only blank stares.

They knew that the sermon was “great” but cannot recall what they learned.

This reminds me of the popular selling tenant referred to as ’selling the sizzle and not the stake’. In other words, build enthusiasm and curiosity about your product without giving away too much. Let them hear it, smell it, imagine it but never taste it until they buy.

I find however that when you’re selling high ticket items, because you are asking for a higher level of commitment from the prospect, you have to give something in order to get something back. So you have to give some ’steak’ along with the ’sizzle’. This is what is commonly referred to as ‘value added copywriting’.

I use some of this myself at my website http://www.webcopy-writing.com to sell my copywriting services. Right there in the sales letter itself are some tips and ideas on how to sell to prospects online. So the reader gains some value from reading the letter even before he or she uses my services.

But this “free information” also serves a few other purposes:

1. It helps to establish goodwill with the potential client. My willingness to share this information shows that I’m not stingy and helps to develop a relationship with the reader. So even if the prospect doesn’t use my service he walks away with something.

2. It helps to establish my credibility. This is an opportunity for me to show that I know what I’m about and have the qualifications to help the reader’s business.

3. It serves as a teaser. It’s obvious that I’m not saying everything that I know and that there is a ‘lot more where that came from’. In other words, if I’m willing to give away this information I must have a lot more ’secrets’ up my sleeve.

4. It lowers the sales resistance of the reader because I’m in the giving rather than the taking mode. There is really no argument against someone who is giving you something for free.

5. It provides a natural incentive for the prospect to read your entire sales letter. Any device that encourages readership will also improve sales especially with longer sales copy.

It will be therefore helpful if you can provide your prospects with useful information in your sales literature. This may be in the form of a free report, an email course or case studies. Once this information is useful and not seen as an overt sales piece, then this should lead to an easy conversion of a new customer.

This technique of value added copywriting works very well in service-type industries. There are many services where the professional can ‘reveal’ a lot without fear of losing his value to the customer. This often occurs because even though someone may know how to perform a task, the job may be sufficiently difficult or unpleasant that it may be better left to the professionals.

A quick example comes to my mind. I know how to do simple maintenance work on my vehicle but I’ll prefer to pay to have this done. I’ll happily read all the available literature from my mechanic about how a mechanical repair should be done. The fact that my mechanic made this literature available to me gives me confidence in his performance of a great job.

So, in the same way, a lawyer may want to provide information on how to fill easy legal forms, while a plumber may provide information on performing simple repairs around the home. When a prospect read this helpful information and they need further ‘expert’ attention they would easily think of that lawyer or plumber.

Because the public today is bombarded with so many advertisers’ messages the usual sales talk is having less impact. With the advent of online advertising where it is easier and cheaper to get your message before thousands of eyes your sales message must have a lot more bite than its bark; a lot more steak where only sizzle use to be.

After listening to your sizzling message, your market congregation will need to recall more than the enthusiasm of your delivery. They must be able to recall enough value to want the whole shebang from you.

Whatever niche of the market you operate in, you should always have direct, convincing and appealing communication with your existing or potential clients. Steadfast and returning customers will undoubtedly judge you by the quality of the products or services that you provide. They might recommend your company to their acquaintances, friends or relatives; yet majority of persons who do not know your company will judge you by the text that you present on your web site, your web content counts. Attracting and convincing content can really perform the miracles. Many of us know that the memorable phrase can influence our decisions, can transform our understating of existing situation and induce us to take some actions. Copywriting does the same; in a nutshell copywriting is a written message, text or content that promotes your business and induces your customers to purchase the products or services that you provide. Professionally written copywriting transforms a casual visitor into a steadfast client.

How does it work? It works by technique that includes memorable content intriguing headlines and easy-to read yet convincing texts, by developing web content. In today’s rapid word it is indispensable to grab the attention of a person immediately once he has visited your site. Remember that the majority of your potential clients skip through rather than read all your text. Nevertheless, not every text will do, what is appropriate for one person, can be wrong for another and visa versa. The content must target your audience- group of individuals who are really interested in your products and services; therefore copywriting and marketing should go hand in hand in order to achieve the best possible results.

It imperative for every copywriter to write the content based on research of the market the company operates in. The typical marketing research for copywriter should contain the following information: Detailed information on the market (the trend on the market, saturation of it and etc); Information on the major competitors of the company (what tactics do they use, how they advertise their products and services); Information on your potential (the preference of your potential customers, what products and services they would like to purchase). Once you have found out this information you can start develop and write copywriting. However, one should remember that this is a complex process and it might be advisable to give some professionals to complete this task especially if this is the first time you get down to it. Once this task has been completed you might try to use this copywriting copy in the writing of your future copywriting messages.

Few of the web site owners do not understand the importance of well-written and well-optimized content. The demand on experienced and skilled copywriter, whether he specializes in the web site copywriting, offline or internet copywriting, is constantly rising. However, how could one define experienced and highly- skilled copywriter? What skills and experience should he possess to design and compose effective copywriting content?!

Undoubtedly he should know SEO copywriting process, none of the web site content can not be written without it. Copywriter should understand how to get high rankings on your web site, how to perform keywords search process and organize and optimize your web site. Certainly it might be advisable to see some of the web sites designed by your potential copywriter. One should evaluate them thoroughly in order to understand the ability and aptitude of your copywriter. These are just of the few requirements that should be met by experienced and highly-skilled copywriter. Certainly, the format of this article does not allow enlisting all of them. Each company that hires copywriters sets special standards and requirements for its individual copywriting process.

Experienced and highly-skilled copywriter is an essential specialist in your advertising copywriting process. Upon his skills, aptitude, creativity and originality depends the efficiency of your advertising campaign. Apart from pure technical knowledge, your web site copywriter should possess several other skills which are necessary for the writing and composing of appealing and attracting content. The advertising copywriting should meet several important criteria, such as the ability to write in clear and easy-to-read style; moreover the text of your content should induce your visitor to make some actions. Effective advertising copywriting should communicate with your customers, should produce trust and induce them to purchase the products and services at your company. That means that your text must emphasize the advantages and uniqueness of your products and services, and you company in general. In order to achieve these results one should emphasize on the training and the improvement of composition and writing skills.

What would happen if…? I’m a person to always ask that question. I love testing and tracking to see what factors can improve or worsen a situation. So, it was only natural for me to track the moves of a little experiment I did involving SEO copywriting recently. I’ll gladly share my findings with you.

Before I do, however, I want to make a couple of things very clear. The outcome of this experiment will not be the same for every keyphrase on every page of every site. There are too many unknown factors at play in the overall SEO equation. Not to mention, all keyphrases are not the same, and all sites are not the same. In addition, this experiment takes no account of link popularity, which is a huge factor in achieving high rankings. With that said, let me show you how I took the home page of one of my sites – that didn’t even rank in the top 50 – and caused it to rank in the top 10.

First of all, I’m not a big fan of checking rankings on a regular basis. I don’t run ranking reports for all my sites to be sure they are all in the positions I want them in for every given keyphrase. I’ll do it from time to time just to satisfy my own occasional curiosity. This experiment began when I noticed the home page of one of my sites was ranking highly for a keyphrase that didn’t seem to appear anywhere in the text. Upon further investigation, I saw that the keyphrase was included in the ALT tags (a.k.a. image attribute tags) and that it was also included in the title tag.

I knew ALT tags previously carried a lot of weight with the engines, but had been downgraded in importance because site owners had badly abused the tag. Had ALT tags been reinstated in their level of importance? I decided to find out.

Keyword #1 was currently in the ALT tags and the title tag, so I decided to eliminate the keyword in the title tag. This would let me see if the ALT tags alone could hold the position in the search engine results pages (SERPs). To make things more interesting, I also decided to research and find a keyword that was a little more competitive and insert it into the title tag. On the same day I removed Keyword #1 from the title tag, I inserted Keyword #2. My home page was not ranked in the top 50 at that time for Keyword #2.

A few days later, the Googlebot came by and boosted my home page to position #18 for Keyword #2. Not bad! The page fell one spot (from #17 to #18) for Keyword #1 since the removal of the phrase from the title tag.

Keep in mind, these are not the most competitive keywords ever known. They each got between 100 to 200 searches a day. Also, the home page of this particular site had been (and still is) well ranked for years for other keyphrases and had a positive legacy with Google.

Five days later, Keyword #2 was moved up three notches to a ranking of #14 while Keyword #1 stayed the same. Things remained in their status quo for roughly 10 days and then began to shift again. Keyword #1, the original that was previously in both the ALT tags and the title tag, vanished completely. It was not found in the top 50. Keyword #2, that was only found in the title tag and nowhere else, dropped to position #25.

Four days later, Keyword #2 was back up in the rankings and was now at #16. To see if I could improve rankings further, I began to make small tweaks to the page attributes. I added Keyword #2 to the ALT tags (taking the places where Keyword #1 had once been), and I also added Keyword #2 to the body copy. The keyphrase was added to one, bold sub-headline and at three places within the body copy: none of which were above the fold. It was not added to any primary headlines that used tags, and no keyword density formula was followed for the body copy. No other pages on my site used this term as anchor text in links pointing to the home page. That gave the page keyword placement in the:

· Title tag

· ALT tags

· Body copy

Seven days later, the home page hit the top 10 for Keyword #2!

So, what does all this mean? Simple. There is no single primary factor in search engine rankings. It takes balance, testing and tracking to find out what works for your particular pages. Your best bet is to do exactly what I did… begin one step at a time and track your progress. Did something cause a positive movement? Keep it. If something causes a negative shift, take it out.

I’m not finished with this page yet. I’ll keep trying different things from time to time just to see what happens. Maybe I’ll add anchor text links from the internal pages to the home page. I might try writing articles with keyword-rich anchor text links to help boost the rankings more. There are many acceptable practices I can implement for this page (or any page) that will allow me to observe the shifts in ranking. As the old saying goes, “Don’t put all your eggs in one basket.” A diversified approach to SEO copywriting that includes tags, copy and links is always a wise start down the road to top 10 rankings.

If the best way of communicating with prospects and existing customers was through sign language, we’d all have to learn to sign. Or if the best method of communication proved to be some kind of mutually understandable code, we’d all have to learn that code in order to say anything. Thankfully, our communication process is much more simple…or is it?

A sales person has the benefit of meeting his prospect face to face, and will be able gauge his pitch according to visible response signs displayed by his prospect. An experienced salesman will instinctively know from the facial expressions and body language of his prospect, whether he’s hitting the right buttons. This is usually indicated by the prospect’s head nodding up and down combined simultaneously with a beaming smile and wide-eyed appreciation.

A telesales person has much less to go on. They can only judge response to their sales pitch through the prospect’s answers to questions and the actual tone of their voice. Most telesales people find their job easier when they try to imagine the look on their prospect’s faces while they’re talking to them. But, the deciding factor will almost always come down to the tone of voice deployed by both parties.

The Internet and Direct Mail Marketer have no such advantages over their prospects. They can’t see them and they can’t hear them. Their only weapon in their armory of sales pitches is their written word.

How we communicate through our written words holds the absolute key to successful selling online and offline. Whether it’s a sales letter, an email or ad, the written words must convincingly convey the sales message directly into the prospect’s mind. But first, you have to get your prospects to actually read your message, and usually this very first hurdle will claim many, many casualties.

Getting someone to read your sales pitch will almost certainly depend on your headline. Your headline is your introduction. Your ‘hello’, your ‘hey you’ and your ‘listen up’. If your headline doesn’t grab the attention of your prospect within two seconds, it’s goodbye and farewell.

Other important aspects of a ‘killer’ sales message are sub-headings. Sub-headings are generally used to maintain interest throughout the copy. But they’re also included for the benefit of prospects that first scan your message before deciding to read it in full. To some degree, they’re almost as important as the headline itself.

Then there’s the body copy. It’s here that your copywriting talents and skills should really shine through. Here you have the opportunity to use any words in the English language to describe and explain in fine detail, the benefits and features of your product or service on offer. And the English language is positively rich in adjectives, so there can be no excuse.

But the real secret to creating captivating copy is to use ’sense’ words. That is, words that arouse the senses. Touch, see, smell, taste and listen is what we instinctively do every day. They represent our human survival mechanisms and for the most part, we trust them. Other mammals rely on them totally.

When you use sense words in conjunction with emotionally fuelled trigger words, you can elicit all kinds of responses, which can be carefully channeled into the heart of your message for maximum impact. Harnessing words for profit in this way is a skill, and it’s a skill that every online and offline marketer needs to fully comprehend.

Learning to write outstanding and emotionally charged sales copy is not an essential requirement for business success, but recognizing the effectiveness is.

Never underestimate the secret power of words.

It’s arguably the most important word in the copywriter’s arsenal. It ranks right at the top with words like “free,” “new” and “savings.”

I’m talking about “you.”

“You” is the word that gets your prospect’s attention and keeps them involved. As Herschell Gordon Lewis says in The Art of Writing Copy, “Unless the reader regards himself as the target of your message, benefit can’t exist. Benefit demands a ‘We/You’ relationship.”

While the “We” in the “We/You” relationship is important, it’s better implied than communicated literally. If your goal is to put prospects first, then it’s best to have the “you’s” far exceed the “we’s.”

It’s the “you’s” that matter to prospects. They’re your workhorse for communicating your message and include all derivatives such as “your,” “yours,” “yourself,” “you’re,” and “you’ll.”

Powerful ‘You’

What makes “you” so powerful? For one thing, it addresses your readers directly. In effect, it says “Hey you,” which is much harder to ignore than “Hey somebody.”

Say “Hey you” in a crowded room and a lot of heads will turn. Say “Hey somebody” and a few heads might turn.

While your copy won’t actually say “Hey you,” it can clearly identify to whom you’re talking. Once you have your audience’s attention, use “you” to help keep it.

Personal ‘You’

Why does “you” get and hold attention? For one thing, it’s personal. It’s used in personal conversation every day. What do you think? How was your weekend? You’ll be glad to know …

When people say these things to you, they’re bound to get your attention and involvement. After all, they’re interested in your opinion. They’re interested in the things you do. They have something to tell you that will make you happy.

That’s the goal of you-oriented copy. Address your audience directly, personally and in terms of their interests. Be conversational and “you” will pop up in the copy naturally.

Counting ‘You’

It was mentioned earlier that “you” is a workhorse. A classic example is contained in “The Do-It-Yourself Direct Mail Handbook” by Murray Raphel and Ken Erdman. They highlight a “Newsweek” magazine subscription letter used for nearly two decades.

The subscription letter was written by direct mail expert Ed McLean, who used “you” nearly 30 times on the first page alone. More than 100 million copies of the letter were mailed, a testament to its effectiveness.

Try counting the “you’s” (and “you” derivatives) in your copy. Compare them with the number of “we’s” and first-person derivatives. If the “you’s” don’t outnumber the “we’s,” consider reworking your copy.

Excessive ‘You’?

Can you overdo “you”? Yes.

If you load your copy with “you’s” but forget the benefits, your message will have a phony ring.

“You” can’t save you if there’s nothing meaningful to offer your audience. Likewise, it will help put you over the top if there is.

Anyone who has worked with me over the past 25 years knows that my mantra has always been “benefits, benefits, benefits.” Benefit headlines … benefit copy … benefit subheads … benefit captions … anything to hammer home the customer benefits.

Benefits are still a vital key, but today, copywriting needs much more than just benefits. To sell the most, copywriting needs to connect at a much deeper and more dramatic level than ever before.

There are 6 main reasons why. I call them The New Secrets to Copywriting That Sells.

1. The “Yahoogle” effect

Thanks to mega search engines like Yahoo and Google, tons of information on just about any topic, product or service is literally at your fingertips … for free.

Here’s what that means to your marketing:

* Internet search engine rankings for your business/product/service are vital. Most people search on the internet for things they are interested in.

* People won’t pay for information they can get online for free. You can’t succeed selling generic basic plain vanilla information any more.

* You can’t get away with outrageous claims. Everything you say can be checked out in an instant.

* Many people comparison shop on the internet before making any purchase.

Solutions:

* Use search engine optimization (SEO) to get your website ranked high.

* Most businesses will have to use Pay-Per-Click advertising for their best keywords and phrases.

* Copywriting must uncover and feature the unique advantages and superiority of whatever is being sold.

* Your offering must be extremely differentiated from the competition – or else you’ll end up having to compete on low prices alone.

* You must make it clear – very quickly – that you are providing something they can’t find elsewhere online for free.

2. Advertising Overload Filter

In today’s hectic, media-frenzied world, people are bombarded by hundreds or even thousands of advertising messages every single day. Therefore, to maintain their sanity, most people have become more immune to advertising.

They can’t possibly devote their full attention to every message they receive, so they’ve learned to “scan” and “filter” the messages they receive in a matter of a split-second or two.

So, to succeed today – marketing must cut through the “advertising filter” and get attention and interest from target prospects.

Solutions:

* Don’t send out “advertising.” Instead – send out valuable helpful information. Make it something that will obviously benefit your prospect just by reading it. Weave your sales pitch into this helpful information.

* Make your marketing look and sound valuable.

* Use specific numbers.

* Make a great offer. You can “buy” a new customer this way and profit from their Lifetime Value (LV).

* Consider a free offer to get prospects/customers into your marketing funnel.

* Be outrageous, crazy, unique – if appropriate.

* Be personal, corny, homey – if appropriate.

3. Super SKEPTICISM

You may be the most honest person in the world. Your company may be the most honest in the world. But all your potential customer knows is there are a lot of dishonest people out there.

Internet scams, ID theft, companies going bankrupt, and credit card fraud are all in the headlines almost daily. And many people simply disregard claims that sound “too good to be true” today more than ever.

To succeed today, you need to add heavy credibility to your marketing. This will reduce the risk or fear people may have about doing business with you.

Solutions:

* Show the number of years you’ve been in business, membership in trade organizations, awards won, etc.

* Offer a free sample or free trial.

* Offer a risk-free, money-back guarantee.

* Sign your name to the ad or sales letter.

* Use a photo of the person writing, product photo, business photo, employees photo.

* Use customer testimonials extensively.

* Use case studies.

* Use lots of specifics.

* List your physical address, phone, fax, email and business hours.

* Have an “expert” be your spokesperson.

* Acknowledge any doubts or “sneaking suspicions” your prospect may already have, and give them valuable, factual information to support your product/service.

* Don’t make claims that could sound “too good to be true” – even if they are true.

4. The Entertain-Game Society

Today, entertainment is everything. Even hard news websites are full of flash, video, audio, surveys, contests, games, etc.

So, use this new environment in your marketing as an advantage. Look for ways to entertain and get prospects involved with your marketing promotions.

Solutions:

* This can include new uses of traditional “action” devices like stickers, rub-offs and inserts.

* Personal stories/testimonials in your promotion are entertaining and engage people on a personal level.

* Surveys with results

* Self-tests with answers

* Trivia

* Celebrity spokesperson

* Games

* Streaming audio and video

* Humor – if appropriate

5. The Right Now Factor

The days of “please allow 6-8 weeks for shipping” are dead and gone … just like any company who still thinks anything close to that kind of policy is ok.

More than anything else, the internet has conditioned consumers to expect everything instantly. Instant ordering … instant payment … instant confirmation … and, in many cases, instant downloading of product.

Solution: If you are going to grab the attention of today’s consumers, you must let them know you can satisfy their needs IMMEDIATELY. Play up how fast they will get their product, premium or first issue.

6. The Bonding Factor

We all want a hero, a guru, someone we can relate to, and someone we feel has our best interests at heart, right?

Today’s consumer is very jaded, skeptical and frustrated with the lack of love and bonding in his life, whether consciously or subconsciously.

Today, you need to be seen as a guide and friend first, and a helpful confidant second. If you even smell like just a greedy salesperson, you will lose your advantage.

Solution: Be likeable, friendly, personal, passionate, unique and different. Be authentic – a person and company that your prospect can genuinely bond with.

Successful copywriting is one of the most important elements of your advertising. It attracts attention of your potential customers and makes your message memorable and it might induce your clients to take some actions. Many research in psychology show that words may affect our vision, they may either change our depressed mood or uplift our spirit. Words can convince other people to hold a particular point of view or adopt certain way of live or belief. Words, in short, are ones of the most powerful tools in the communication process. You and your customer are communicators. The task of every copywriting text is to grab the attention of the visitors on your web site and encourage him to explore your site further. The ultimate aim of your web site content is to induce your customer to purchase your products and services.

How to get these results? The answer is by writing the copywriting copy. Either by yourself or by some copywriting services. Each copywriting copy should comprise several indispensable elements: it should posses intriguing headline, well-written, coherent and logically structured text as well as encouraging final paragraphs. Moreover the most effective copywriting copy must communicate directly with your customer, do not try to communicate with the group of people; use the word “you “in your copywriting text. “Our clients will value our products” sounds weaker than “You will want to value our products”. One should not forget that one must start writing and designing the copywriting only after the marketing research has been conducted. Effectiveness of your copywriting copy depends on how well you have evaluated your market, the advertisements techniques of your major competitors and the demands of your potential customers.

Do not forget that you must target only those persons who are really interested in the products and services that you provide. The persons who are interested in ski resorts visit other web sites that individuals who evince their interest in the manufacturing of the cars. It is easy to follow this rule in real life; however it is not so easy in virtual, online environment. In order to get your site to the right people at te right time one should conduct keyword research before starting the writing of the content of your web site. These are just several useful tips that might help you in the writing of your content. It might sound simple and it might be easy, yet it is advisable to hire some professionals who have knowledge and experience in the writing of the web sites. Remember that if this task is performed incorrectly, it might harm your business and entail negative consequences for it for many months to come.

Whatever industry you operate in and whatever web site you have, it indispensable that the content on your web site is written easy-to read, appealing and attractive style. Your potential customers will visit your web site and judge both you and your company by the information presented on your web site. It might be enough to have appealing content in offline advertisement, but it is not enough just to have attracting content to be successful in online environment. However, how can one make sure that your web site will stand out from the numerous other identical ones on the internet and it will attract the attention not only of your visitors but the search engines as well? In order to get high rankings the text of your web site should be well optimized as well. Undoubtedly, this is where the skills of experienced and skilled copywriter count.

It is widely known that the copywriter should be creative, ingenious and must possess excellent writing skills. But apart from these well-known facts, what qualities and experience should professional copywriter possess? First he should know how to perform keywords search and keywords analysis. In my experience there are some specialists in the company, who can perform this task for copywriter; however it is imperative to find out whether the copywriter can perform this task before hiring him. Second, he should have good knowledge of modern marketing tools. He must understand current online advertisement strategy and the techniques that allow receiving high rankings on your web site. He also should know how develop highly efficient marketing program that will advertise the site and gain promotion of it online. For instance such techniques as press release and article writing that help to promote you as real professional should be known to your copywriter.

Third, the text written by him should induce customers to take some actions. One should remember that it is crucial to have action -driven text on your web site to get high results. Fourth, the copywriter should be custom-oriented and understand how the potential customers write, talk and act in order to write as much convincing as possible. Killer-Content.com is one of the leading copywriting companies, that provides its customers with appealing, attracting and ingenious copywriting SEO and web content. It also provides its customers with efficient press release services. The writers of Killer-Content.com create press release that helps to get exposure of your company.

We are living in an e-age where everybody wants to sale their product or
services through Internet. In the physical world your interacting behavior and
friendly relationship can create a better avenue for selling your products. Your
face to face interaction can completely convince an individual to buy your
product.

But in the internet world everything is different. You just get 10 seconds to grab a visitor’s attention who may turn into your customers. Your only way of
interaction with your customers is your sales copy. So it must be a copy which really generates sales. It’s not an easy task to make your visitor pull out their credit cards out of their pocket.

Are you also thinking of selling your products or services on net? Well it’s a great decision. Now what points you should consider when creating a sales copy for your product or services. Here it is:

1. Head line:
Head line is most important part of your web copy. In fact a great headline is
90% success of your sales page. When somebody comes to your site, usually
you have only 10 seconds to grab his attention. Most people will make a decision about reading your sales page in less than 10 seconds. If your headline is compelling enough to grab your visitor’s attention they will stay otherwise they will go to other website.
>> Tell about the biggest benefit of your product in headline.
>> Create some serious problem and tell your visitors that you can solve their problem.
>> Show specific results of using your product in your headline. Like if you are selling a book about dog training, tell them that in next 15 days your dog will follow all your instructions.
>> Use attention grabbing words in your headline like Free, Save, Guaranteed.
Many big copywriters say that headlines can increase response rate by up to
1500%.

2. Sub Headline:
A sub head line gives you one more opportunity to grab your visitor’s attention and pursue them to read your sales page. Highlights your product’s benefits again and create a feeling of urgency in your sub headline so it encourages your visitor to read your sales page.

3. Bulleted Points:
In today’s world everybody is very busy and always in hurry. Usually your visitors first quickly skim your webpage to know what’s in it for them. Bulleted points always grab attention because it’s easy to read. So always tell your product’s benefits through bulleted points. Remember bulleted points just act like bullet and triggers a human mind.
A bit of suggestion: always convert your products features into its benefits.

4. Credibility:
It’s also a key point of a successful web copy. Your customer must feel that it’s not just a sales copy. A real person is sitting behind it. You should put your photo, your full contact details (not just email, full physical address and phone number) in your sales copy.
Testimonials are one of the best ways to build credibility but it should be real not fake. Many people think that they can fool their visitors by placing fake
testimonials but I want to make you clear that whatever you think about your
visitors, your sales page reflect that.
A strong Guarantee is also essential to build your credibility. You may also place an audio or video message to give them a sense of belonging and a kindly feeling.

5. Bonuses:
It’s a human psychology to aspire to get one or more thing free with the
product. Offer them some bonuses related to the product you are offering. If you are selling dog training book, you may offer a dog food recipes ebook or a dog health checkup guide.
Try to feel them that the bonuses you are offering are worth more than the price they are paying. It’s a good idea to offer digital products as bonus because you have to invest only once to create them and delivery cost is also zero.

6. Sense of Urgency:
You must create a sense of urgency in your sales page. Make them realize that once they lose this offer they will never get it again. Give them an extra price discount, more bonuses, or any lucrative offers which make them buy. You can also offer personal email consultation if they buy within a time frame.

7. Ask for order:
Many people make a great mistake in their sales letter. They write a wonderful sales letter but never ask for order. In the sales letter make it a key point that you are here to sell your product. So ask your visitors to place an order in clear words. It is a must to call them again and again to buy your products on a single sales page.

8. P.S. Lines:
Life goes busy and no one have a spare time to even read your sales copy.
Sometimes they just see your headline and your P.S. Lines. Top copywriters
believe that 9% success of a sales letter depends on P.S. lines. Make it strong and compelling. Pinpoint your product’s benefits, bonuses and any special offer you are offering.

These are some points for a perfect sales copy. If you follow these simple points, your dream of having a long queue of customers eager to buy your products will get true.